I am an experienced eCommerce Director with a track record of developing and implementing successful strategies to drive online/retail sales and enhance the customer experience. I express a proven ability to work cross-functionally to achieve KPIs and manage multiple simultaneous projects. Strong management skills and ability to build, lead and motivate (often remote) teams to achieve results. I am a people manager and thrive in engaging and energetic environments all while improving in myself and those around me for the benefit of our product and customers.
Experience
The North Face – Director eCommerce Operations APR 2020-PRESENT
- Developed, led and managed an award winning digital operations team, fostering professional growth and coaching to excel in their individual roles.
- Created and executed product strategies based on market research, competitive analysis, customer feedback and business needs resulting in increased CTR and Carting Behavior.
- Defined and tracked KPIs, regularly evaluating site / product /omni performance and making data-driven optimizations.
- Lead the ideation, development and launch of a full website overhaul (front- and back-end) that received high NPS scoring while increasing visitors, CVR and REV.
- Lead liaison between business and customer service team in Appleton, SC helping to drive customer satisfaction through technology.
- Maintain strong relationships with executive stakeholders, providing clear communication on product vision, strategy, development and roadmap.
The North Face – Senior Manager eCommerce Operations JAN 2019-APR 2020
- Collaborated cross-brand and cross functionally with Digital Merchandising, Content, Testing & Personalization, SEO, Paid Media, Loyalty, Engineering, Design and Scrum Teams to define yearly product roadmap and to ensure successful product launches.
- Defined and tracked key success metrics, regularly evaluating product performance and making data-driven optimizations.
- Led vendor assessment through procurement, legal and security for technical on-boarding.
- Manage a finance approved $4M P&L across temp labor, Admin and Retail budgets.
The North Face – Manager eCommerce Content OCT 2011-DEC 2018
- Worked closely with cross-functional teams to define content requirements and specifications, ensuring alignment with business goals and end-user needs.
- Managed the Content Calendar and development process from concept to launch, coordinating with designers, FE developers, QA and key stakeholders
JanSport – eCommerce Project Manager OCT 2014-OCT 2017
- Responsible for coordinating, managing and executing creative and digital content and products through use of online tools such as IBM WebSphere Commerce and Adobe Experience Manager.
Net Acceleration – Account Executive / Project Manager JAN 2008-OCT 2014
- Working in a small business environment encourages thoughtful time management when forced to problem solve on multiple aspects of business. I was responsible for Inside Sales, RFP development, contract negotiations, general technical support and account management.
- Developed, led and managed a full-service digital agency focused on executing high quality web development projects for startups.
Education
California State University, Monterey Bay – BS in Entrepreneurial Business
Awards
- 2022 America’s (Regional) Half Dome Award for eCom Operations Team, The North Face
- 2021 America’s (Regional) Half Dome Award Runner-up for eCommerce Team, The North Face
- Eagle Scout, T900, BSA
Skills
- Product strategy and roadmapping
- Team building and leadership
- User Research and Customer Insights
- Agile Product Development Methodologies
- Data Analysis and interpretation
- Excellent Communication and persuasion skills
- Problem-Solving and decision-making abilities
- Strong Attention to detail
Additional
- Passionate about the outdoors, self-improvement and family.
- Familiarity with working in a fast-paced, often remote, technologically minded environment.
- Proven track record of delivering high-quality consumer-facing products that users love.